Pay-per-click is a commonly used strategy in digital marketing in which, as the title suggests, we pay to create traffic to the website. Many online platforms, such as Google and Facebook, offer pay-per-click options. This way, businesses can target their customers with specific keywords and create more potential leads. This feature can be used to maximum advantage by digital marketing experts to help grow your business steadily and generate more leads in the online marketplace.
Pay per click works on the principle of keywords; when someone searches with a related keyword, then your website will show up in the top results as you have paid for that keyword. This way, you can make sure that your website is more visible to your target audience than a random group of people. Before beginning with pay per click, it is essential to conduct thorough keyword research.
