1. Marketing Management

Zoho has advanced tools to manage all the marketing related activities. This can be used to manage email campaigns, social media posts, Smart campaigns in websites etc.

Zoho Campaigns: Zoho Campaigns is used for advanced email marketing techniques. It can help DSA’s with email list management, segmentation with personal interest such as credit card, personal loan, mortgage loan etc. This also supports automation of email campaigns based on the recipient actions like opened, not opened, link clicked etc. Lead scoring based on the recipient behavior is a time saver for the tele-callers while they prepare the call list. Zoho campaigns native integration with Zoho CRM makes all the leads created in Zoho CRM by the sales people to get added to the email list automatically.

Zoho Social: Managing all your social media in one single place is not a dream anymore. Zoho Social helps you to connect platforms like Facebook, Instagram, LinkedIn, Twitter, Youtube to one single tool and manage the posts easily. Discussion regarding the new post, publishing the post, generating the reports and performance dashboard is at one single place.

Zoho Sales IQ: This makes your website visitors chat with your customer support team a great experience. Support team can chat with the visitors either from web app or mobile app. Chat assignment, lead creation, creating the chatbots, tracking the visitors page visit behavior etc will help the team in planning good website strategies.

Zoho PageSense: This is one of the favorite tool for those who treats their website as their medium to generate leads. Zoho PageSense will help to monitor the website performance and visitor behavior in an advanced level. It also has feature such as auto screen recording of the page visits to analyze the user behavior, Auto popup of the cards, designing the customer journey, A/B testing and page wise analyzes.

Zoho CardScanner: CardScanner is a tool which the ‘field sales team’ adores. Field sales team meets a tons of people every month. Being in the field and visiting the potential customers door to door is a tiring process. AND what if that person is a hater of data entry? No, worries. Zoho has a solution for this hard working person too. Zoho CardScanner can help to read and update the business cards into mobile contacts and Zoho CRM leads in seconds. Not over yet, you can also configure the work flow for email which will trigger a nice email

‘Dear.. Thank you for your time today. What a lovely meeting it was ’.

So, Meet, Greet, Scan and move.

2. Lead Management

Just generating the leads does not help any organization. Success lies in how well these leads are managed and converted. DSA’s are dumped with a lot database from different sources. Each lead in your CRM has a human being on the other side. As each human being is different, handling each lead deserves the best approach. Zoho CRM has advanced features to generate, follow up, qualify and convert the leads. Zoho CRM can handle the check list for each product and manage the documentation too. For example, check list for Credit card will be different from check list for Homeloan.

Zoho CRM features such as blueprint and workflow makes most of the manual operations automated. For example, it is very common that a credit card application gets rejected because the period of service by the applicant in the new company is below the specified period by the bank. Workflow automation can assist the sales person to remind for re-application when the applicant completes the required period of service.

Advanced analysis of the leads makes the top level management more aware of the trend and statistics. Some of the common reports useful for DSA’s are as follows:

•  – Salesman wise leads
•  – Leads by status
•  – Leads by source
•  – Leads by product
•  – Leads aging and their conversion prediction
•  – Tracking of the application and check list

3. Application management

Collection of information and documents are the un-organized area in most of the DSA’s. Some of the team members collect the physical copies, some people collect by Whatsap and some likes email. This can be organized by simply using a Zoho form which automatically organizes the documents where they are to be. Zoho can also help to manage the approval process, if you have a data validation team. Data validation team can approve or reject the data submitted by the sales team / customer and track their review.

Zoho CRM advanced feature also can help in configuring the calculation of repayment schedules, EMI’s, Interest rate etc.

4. Tracking the application and conversion

As we know, DSA’s are acting on behalf of the banking institutions. Hence the application for the products are made in the respective bank portals. As the people responsible for closing the sales, it is important that the team member track and update the status of the application. This will help to analyze the applications in a more meaningful way. Some of the useful reports are as follows:

•  – Application status report
•  – Application aging report
•  – Application approval and rejection report
•  – Rejection report with reasons
•  – Approval reports sales man wise, bank wise, product wise etc.

5. Consent form digitalization

Once the applicant passes the initial assessment of his eligibility, then the team proceeds to the next stage. Getting the approval from customer regarding the generation of his / her banking history reports, credit rating reports etc. What if you can digitalize this process instead of sending the manual forms and collecting the scan copies? This can be achieved by developing a web app integrated with Zoho CRM and UAE Pass.

Yes, start thinking about the hours saved everyday once you digitalize this process and the additional business your team brings from those saved hours .

6. Integration with Credit rating agencies portal

What, is it serious. Yes, it is. 

Most of the credit rating agencies support integration with third party systems and this can be achieved with Zoho too. This for a moment like this, your team member open Zoho CRM, open the lead for whom the report to be generated, click the button triggering for credit rate report and the job is done.

7. Integration with banking partners

What if all the information collected and filled by DSA team can automatically pushed into the relevant banking partners portal?

Yes, this is a possibility to explore and experiment. Zoho supports advanced level integration with Rest API and integration with any platform is a good feature to explore. Alchemist Advanced Technologies integration experts helped multiple organizations from different industries to abandon the manual process and embrace the automation.