Insurance brokerage business is one of the long run business model across the globe. Most of the companies are in the process of digitalizing their businesses to improve the efficiency and revenue.

This article discusses ‘Why Zoho CRM is the best for insurance brokerage business?’

1. Generate Leads using Zoho CRM

Leads / enquiries come from different sources. It can be from the personal connections, client referrals, website visitors, social media visitors, enquiry email, telephone calls to office etc. Zoho CRM helps the business to track all these leads. Zoho CRM can be connected to website and social media platforms to automatically push the leads. Also. card scanner mobile application helps the sales agent to scan and push the business card to Zoho CRM to create the lead instantly.

2. Assign leads using Zoho CRM

Hundreds of leads generated using different models are updated in Zoho CRM. Now, how do we assign it to our sales agents?

For assigning the leads to the team members, Zoho CRM has various ways.

• Round robin basis: Leads will be allocated to the team member on round robin basis and will be notified to the person
• Team wise: Different teams can be created and the leads can be allocated to the team based on the pre-defined conditions
• Work flow rules: If the organization wishes to assign the leads based on pre-conditions such as Product, City, Type of the customer, these rules can be predefined and the system will take care of it.

3. Automate the lead journey using Zoho CRM

If you wish to have certain pre-defined actions based on a specific trigger, Zoho CRM can handle same efficiently. For Example: You would like to have a set of 5 emails sent to every new lead on regular intervals from the date of their request, it can be configured in the Zoho Blueprint / Workflow.

4. Track the leads by status and actions using Zoho CRM

Success of any sales team is lying not only in generating the leads but in conversion of the leads generated into business. Every leads can be tracked with status and the actions performed such as meetings, emails, notes using Zoho CRM.